REVIEW Superfandom How Our Obsessions Are Changing What We Buy and Who We Are

READ · Superfandom How Our Obsessions Are Changing What We Buy and Who We Are Fandom isn't a noun it's a verb Fans create; they engage; they discuss From comics to clothing boundaries between fans and creators are blurring and in this new fandom based economy it's clear consumers may buy a product but it is fans who can make or break itAn essential guide to the fan fuelled future Superfandom explores the explosion of fandom and its transformative impact on culture and business In chapters centred on illuminating case studie. I was 34 through this and very close to throwing it out a window before I finally put my finger on why it was frustrating me so deeply it has nothing to do with fandom At all Which is not their fault it s a misunderstanding based on an assumption I made about the book based on the title So OK this book has fandom in the title but it is NOT ABOUT FANDOMS it is about SUPERFANS Once I realized the error in my thinking the book made sense There are sections on Surge soda Cards Against Humanity Berkshire Hathaway Disney Clubs WWE etc The book looks at fans from a brand down perspective describing the topic and some activities that people who likes those brands are involved in The book does touch on works generally associated with fandoms such as Twilight and Harry Potter and Disney but the focus remains on the brands themselves the authors steer well clear of any discussion about what it means for people to be part of those fandoms Which is fine and not a complaint But there is no discernible thread or through line to the book it s just a collection of description of things that people are or have been fans of throughout history It s unclear why these brandstopics were chosen or why certain ones are chosen to be mentioned in chapters alongside each other or to what end There s no thesis here it s just Here are some things some people enjoy If that sounds interesting to you go for itIt s actually not even about superfans there are no stories in this book describing people going above and beyond in pursuit of their passions A better title for this book might be Some Examples of Things People Like Looking Good Dead has nothing to do with fandom At all Which is not their fault it s a misunderstanding based on an assumption I made about the book based on the title So OK this book On the Banks of Lethe has fandom in the title but it is NOT ABOUT FANDOMS it is about SUPERFANS Once I realized the error in my thinking the book made sense There are sections on Surge soda Cards Against Humanity Berkshire Hathaway Disney Clubs WWE etc The book looks at fans from a brand down perspective describing the topic and some activities that people who likes those brands are involved in The book does touch on works generally associated with fandoms such as Twilight and Harry Potter and Disney but the focus remains on the brands themselves the authors steer well clear of any discussion about what it means for people to be part of those fandoms Which is fine and not a complaint But there is no discernible thread or through line to the book it s just a collection of description of things that people are or The Plot Whisperer have been fans of throughout Echo Falls (Echo Falls, #1) history It s unclear why these brandstopics were chosen or why certain ones are chosen to be mentioned in chapters alongside each other or to what end There s no thesis Honor here it s just Here are some things some people enjoy If that sounds interesting to you go for itIt s actually not even about superfans there are no stories in this book describing people going above and beyond in pursuit of their passions A better title for this book might be Some Examples of Things People Like

READ · Superfandom How Our Obsessions Are Changing What We Buy and Who We Are S experts Zoe Fraade Blanar and Aaron Glazer delve into the history sociology and psychology of fan culture and how it can change the way business works With them we visit Disneyland drink Frida Kahlo branded margaritas meet the fans who rebelled when Polaroid discontinued its film and find out how fan modding of Grand Theft Auto adds value to the gameThe internet allows direct access to this world businesses can talk directly to their fans hear t. An industrymarketing promotional culture perspective on fandom Found the first 23 of the book to be really insightful in how brands and companies now have a better understanding of fans and how fans form and develop relationships with the textproduct and the formation of fandom In the last third of the book I found certain arguments to be over generalizations about fans and fandom What I found helpful in this book was how fandom works in other contexts Because my research is specifically looking at the progressive aspects of comic book fandom and online communities I haven t considered how fandom works in other contexts such as branding Because this book uses many different case studies as examples it was a good reminder that fandom exists lively and strongly outside of a geek culture context Overall I found this book to be easy to read and therefore will be accessible for those outside of a academics It does a decent job of explaining the basic intricacies of fandom and fan culture but this is indeed of a marketing perspective on fandom If you work in marketing branding andor advertising this would be a good book to read in order to understand the dynamics of fandom and why fans play a significance role to a product media or otherwise Please note I am an MA student and I read this as part of my literature review This was a first reading and as my research continues I may return for a closer reading of this book Three Green Bottles history sociology and psychology of fan culture and Overcoming Compulsive Hoarding how it can change the way business works With them we visit Disneyland drink Frida Kahlo branded margaritas meet the fans who rebelled when Polaroid discontinued its film and find out Manual do guerreiro da luz how fan modding of Grand Theft Auto adds value to the gameThe internet allows direct access to this world businesses can talk directly to their fans Confessions of a Bookseller hear t. An industrymarketing promotional culture perspective on fandom Found the first 23 of the book to be really insightful in Pokémon how brands and companies now Brionne have a better understanding of fans and The Discovery of New Worlds how fans form and develop relationships with the textproduct and the formation of fandom In the last third of the book I found certain arguments to be over generalizations about fans and fandom What I found Minha Senhora de Mim helpful in this book was Love: A Book of Days how fandom works in other contexts Because my research is specifically looking at the progressive aspects of comic book fandom and online communities I Parlor Games: Amusements and Entertainment for Everyone haven t considered L.A.U.G.H. how fandom works in other contexts such as branding Because this book uses many different case studies as examples it was a good reminder that fandom exists lively and strongly outside of a geek culture context Overall I found this book to be easy to read and therefore will be accessible for those outside of a academics It does a decent job of explaining the basic intricacies of fandom and fan culture but this is indeed of a marketing perspective on fandom If you work in marketing branding andor advertising this would be a good book to read in order to understand the dynamics of fandom and why fans play a significance role to a product media or otherwise Please note I am an MA student and I read this as part of my literature review This was a first reading and as my research continues I may return for a closer reading of this book

Zoe Fraade-Blanar ✓ 1 READ

READ · Superfandom How Our Obsessions Are Changing What We Buy and Who We Are Heir needs and desires and react in real time But while the benefits of this relationship can be huge businesses that exploit or ignore fan bases do so at their peril It can be very easy to get fan engagement wrong as IKEA found out when it tried to shut down a fan site Practical investigative and reflective Superfandom is a compelling and convincing exploration of the subject and an indispensable guide to the brave new world of tech fuelled fando. Such a fun book If you ve ever been part of a fandom you ll see a lot of yourself in the stories of various fans and how companies deal with them some successfully than others I liked learning about fandoms I knew nothing about and it was interesting to see fandoms commonalities Sarah of the Moon huge businesses that exploit or ignore fan bases do so at their peril It can be very easy to get fan engagement wrong as IKEA found out when it tried to shut down a fan site Practical investigative and reflective Superfandom is a compelling and convincing exploration of the subject and an indispensable guide to the brave new world of tech fuelled fando. Such a fun book If you ve ever been part of a fandom you ll see a lot of yourself in the stories of various fans and Reluctant Heroes how companies deal with them some successfully than others I liked learning about fandoms I knew nothing about and it was interesting to see fandoms commonalities

• Paperback
• 336
• Superfandom How Our Obsessions Are Changing What We Buy and Who We Are
• Zoe Fraade-Blanar
• en
• 21 October 2020
• 9781781255339